MAC Design Group, a leading name in luxurious custom-made curtains and curtain hardware solutions, is thrilled to announce a strategic business supply partnership with Basford Brands, a dynamic and innovative designer of soft furnishings and homewares in Australasia. This collaboration marks a new chapter of synergy and growth within the soft furnishings industry, promising exciting possibilities for both companies, our retail partners, and, ultimately, the discerning customer seeking exquisite window fashion.
The cornerstone of this partnership lies in Basford Brands’ well-respected portfolio. MAC Design Group will be integrating Basford Brands’ fabric into its existing offering of Australian-made custom curtains to complement MAC’s established MAC Made Program.
A Commitment to Unwavering Quality
One of Basford Brands’ greatest strengths lies in its industry-leading quality assurance standards and processes. This unwavering commitment to excellence ensures that each product delivered by MAC Design Group, will meet the highest benchmarks in quality, durability, and design.
Reliability and Efficiency: The Backbone of a Seamless Partnership
Beyond exceptional quality, Basford Brands prioritises stock availability on essential lines. This ensures that MAC Design Group, and by extension their retail partners, have uninterrupted access to the products they need. This reliable supply chain, further strengthened by local operations, translates to prompt and dependable delivery, eliminating delays and frustrations often associated with long-distance sourcing.
Shared Values: A Foundation for Success
This partnership goes beyond business growth. Both MAC Design Group and Basford Brands are driven by a shared commitment to quality, innovation, and exceeding customer expectations. This alignment in values lays a strong foundation for a fruitful collaboration that will unlock exciting possibilities for both companies.
Basford Brands: A Powerhouse in Soft Furnishings
Basford Brands brings to the table over 80 years of experience in the soft furnishings and homewares industry. Renowned as industry leaders in both custom-made and readymade window coverings, they boast the title of the fastest-growing company in their sector across Australia and New Zealand. Their reach extends across the region, supplying window furnishing solutions to a diverse clientele, ranging from independent specialists to multi-store retail giants.
A Legacy of Design and Innovation
Basford Brands’ success is fuelled by a rich history in design and development. They have consistently invested in state-of-the-art technology across every aspect of their operations, from design and manufacturing to warehousing and distribution. This unwavering focus on innovation ensures that their products remain at the forefront of the soft furnishings industry, meeting the evolving needs of modern homes across the Asia Pacific region.
Proudly Australasian: A Focus on Quality and Sustainability
Basford Brands takes pride in their Australasian roots. This translates into a deep understanding of the local market and its specific requirements. Sourcing fabrics from leading global and Australian brands, MAC Design Group will be able to offer an even wider array of options while simultaneously supporting local industries. Additionally, the focus on Australian-made curtains ensures superior quality and aligns with strict standards for ethical and sustainable manufacturing practices.
In essence, this partnership represents a perfect union: MAC Design Group’s dedication to luxurious custom-made solutions meets Basford Brands’ unwavering commitment to quality and innovation. This collaboration empowers MAC Design Group to offer an even more comprehensive and exceptional window fashion experience for retail partners utilising our MAC Made Program, one that promises to elevate the aesthetic and functionality of countless homes across Australia and beyond.
