The curtain installation industry is evolving fast, and 2025 presents exciting new opportunities for curtain installers and supply businesses to capture a bigger market share, increase profits, and build a reputation as the go-to curtain business in your area. Today’s clients expect more: streamlined services, eco-conscious options, smart technology, and unique customisation when it comes to custom window treatments and curtain track systems. Here are ten powerful strategies to help you stand out, drive more revenue, and make a big impact in 2025 with MAC Design Group.

1. Custom-Made Solutions That are Ready for Your Teams to Install

Make installations faster, more efficient, and seamless by partnering with a trusted wholesaler like MAC Design Group. Let us handle the production of high-quality custom curtains and luxury curtain tracks and hardware, so you can focus on delivering faster, more polished solutions to your customers. By streamlining your supply chain and relying on expertly crafted products that are ready for your team to install, you’ll save time, reduce errors, and impress your clients with efficiency and professionalism.

The Benefits

• Speedy Installations: Custom solutions mean you can complete installations in record time, delighting your clients and freeing up your team for more projects.
• Lower Labor Costs: With less time spent on-site, you cut labour expenses, maximizing your profitability.
• Hassle-Free Service: No more juggling multiple suppliers—MAC’s tailored solutions simplify your workflow, making you the go-to provider for stress-free installations.
• Superior Quality Control: Every track and curtain is crafted and customised to perfection, reducing the need for on-site adjustments and ensuring a flawless finish every time.
• Boosted Client Trust: Offering professional full-solution products builds trust and highlights your commitment to quality and convenience.
• Project Consistency: A reliable supplier like MAC helps you deliver consistent results across projects, solidifying your reputation for excellence.
• Increased Capacity: Faster turnarounds and using one supplier for tracks and curtains mean your team can take on more projects, scaling your business and driving growth.

By partnering with MAC, you can take your service from good to exceptional – and take on more clients. With custom curtains and tailored hardware solutions at your fingertips, you’ll stand out as the clear choice for customers seeking speed, quality, and reliability.

2. Dive into Smart Home Technology with Motorised Curtains

The smart home market is booming, and curtain automation is one of the hottest trends. Offer motorised curtains compatible with smart home systems like Somfy, and position your business as a high-tech, forward-thinking provider.

Why Motorised Curtains?

• Give clients the ultimate control with voice commands, remote apps, or timers
• Increase appeal to luxury and tech-savvy homeowners
• Promote energy efficiency by letting clients schedule natural light and privacy

Highlight the convenience and style of motorised curtains, and watch as demand for your premium, future-ready options skyrockets.

3. Go Green with Eco-Friendly Materials

Eco-conscious clients are on the rise, and they want options that reflect their values. Offering sustainable curtain materials like organic cotton, linen, and recycled fabrics as well as Australian-made and sustainable curtain tracks can set you apart as an environmentally friendly business.

How to Attract Eco-Conscious Clients

• Work with curtain and curtain track suppliers committed to sustainable practices
• Highlight eco-friendly and Australian-made options online and in your showroom
• Educate clients about the impact of choosing sustainable fabrics

By offering eco-friendly materials, you can attract a growing market of eco-minded consumers and position your brand as a responsible, forward-thinking choice.

4. Expand Your Product Line for Maximum Sales Potential

Want to increase revenue? Expand your offerings to include complementary products like blinds, shutters, and curtain hardware accessories. Becoming a one-stop shop for window treatments means clients don’t need to look elsewhere—everything they need is right there with you.

Why Diversify?

• Boost your sales with upsells and add-ons
• Attract clients who want a seamless experience
• Offer more options for custom solutions, like layering blinds with sheer curtains

The more options you offer, the more likely clients are to choose you for all their window treatment needs.

5. Master Digital Marketing and Social Media

Your potential clients are searching online—make sure they find you! Build a strong online presence with social media, SEO, and digital ads that show off your best work and capture leads.

Digital Marketing Power Moves

• Use Instagram and Pinterest to showcase inspiring designs
• Optimise your website with keywords to boost search visibility
• Run targeted ads to reach clients in specific demographics

Consistent, high-quality content not only builds brand awareness but also attracts leads and drives sales.

6. Provide Custom Solutions for Unique Windows

Unique, non-standard windows? No problem! Offering custom curtain solutions for odd shapes and sizes, including ceiling-mounted and wall-mounted tracks, can help you attract high-end clients and designers who value personalised, creative solutions.

Why Customisation Wins

• Appeal to high-end projects needing special solutions
• Increase satisfaction by perfectly fitting any space
• Stand out from competitors who only offer standard sizes

When you offer custom options, you become the go-to choice for projects that require expertise and flexibility.

7. Deliver Exceptional Customer Service at Every Stage

Unbeatable customer service alongside high-quality curtain hardware is key to growing your business and generating referrals. Clients remember businesses that go above and beyond to make their experience seamless and enjoyable.

Customer Service Essentials

• Offer in-home consultations and expert design advice
• Keep communication clear, timely, and transparent
• Follow up after installation to ensure client happiness

Delivering top-tier service creates loyal clients who spread the word about your business, helping you grow through powerful word-of-mouth marketing.

8. Embrace Virtual Consultations and Design Tools

Virtual consultations and online design tools are a must-have in 2025. Offering these digital services makes it easy for clients to choose curtains and curtain tracking from the comfort of their own homes.

Virtual Tools for Success

• Use online visualisers so clients can “try on” different curtain styles
• Offer video consultations to guide clients on design choices
• Provide digital measuring guides for easy, accurate measurements

Virtual tools streamline the selection process, making it convenient and efficient for clients to work with you—whether they’re local or remote.

9. Build a Network with Interior Designers and Contractors

Establishing partnerships with interior designers, architects, curtain track suppliers, custom curtain manufacturers, and contractors can open the door to a steady stream of new clients. Being a recommended provider gives your business credibility and puts you in front of clients looking for trusted window treatment experts.

Benefits of Strategic Partnerships

• Access high-end projects and larger-scale installations
• Gain trust and credibility as a preferred provider
• Receive ongoing referrals and steady project flow

Expand your network and watch your business thrive through the power of collaboration and shared success.

10. Showcase Your Work with Professional Photography and Client Reviews

First impressions matter, and showcasing your work with professional photography and client testimonials can make all the difference. High-quality visuals and positive reviews build trust and help clients envision the impact of your services.

How to Make an Impression

• Capture stunning images of completed projects for your website and social media
• Gather client testimonials to highlight satisfaction and build credibility
• Share before-and-after photos to show transformative results

Investing in visuals and client feedback can make your business stand out as a trusted, high-quality option in a crowded market.

Fuel Your Curtain Business Growth in 2025

If you’re ready to grow, these ten strategies are your roadmap to success. By offering complete curtain and curtain track solutions from one national supplier, diving into smart home technology, expanding product lines, and prioritising exceptional customer service, you’ll position your business as a leader in the industry.

Ready to take your curtain business to new heights in 2025? Partner with MAC Design Group and get custom curtains, curtain track systems and curtain hardware from one supplier – Australia-wide!

From custom solutions for unique windows to motorised tracks compatible with Somfy, MAC Design Group  provides everything you need to wow your clients with seamless installations and cutting-edge design. With nationwide delivery and end-to-end support, MAC ensures you have the right products and expertise to meet any client’s needs—no matter how complex. Choose MAC Design Group as your trusted partner and make every project a standout success – let’s make 2025 your best year yet!